July 13th 2017: India’s leading destination for fashion online, Myntra, created a new wave in the fashion industry with a live fashion showcase. Taking fashion to a global level, Myntra hosted a fashion show at the Times Square, New York, on Friday, 13th July.
Drifting away from conventional shores, the Myntra fashion show symbolically ‘unramped’, where the models expressed their distinct styles while having fun on the go, by walking in groups, which is a break from the tradition. Essentially, presenting ‘Right To Fashion’ irrespective of shape, size, skin tone. It showcased how every person has a right to their own sense and style of fashion. They were dressed in quirkily urban, street and unique way and styled to perfection by Myntra’s style experts. It isn’t about glamour, it’s about attitude and expression, the show stopper looks highlighted this.
Myntra experimented with the drapes of the saree, giving this age old ensemble a modern and relevant twist, that embodies the woman of today. The looks put together were mixed and matched from the outfits and accessories available on Myntra to suit various occasions. The curated attire showcased everyday wear, airport looks with funky add ons and ethnic wear, to suit various tastes and preferences.
Bollywood showstoppers Dia Mirza and Tapsee Pannu set the show ablaze with their presence. Show stoppers were dressed in saree with a twist.
The fashion show also witnessed the presence of known names of Varun Dhawan, Huma Qureshi, Shilpa Shetty and Disha Patani.
The show was choreographed by veteran model and fashion choreographer Achala Sachdev and was showcased under IIFA STOMP.
In response to the show Gunjan Soni, CMO, Myntra, said, “Our commitment to bring global fashion to India has taken a leap with the fashion showcase. We have received an overwhelming response from the crowds and it was great being a part of the movement. We have also introduced a shoppable video for our shoppers back home wherein they buy what they see on the ramp. We are now looking forward to continue with the momentum, magnifying the presence of Myntra with more engaging activities.”